From coast to coast, consumers spend a significant portion of their daily lives connected to the internet and expect to find businesses there too. Research by the Canadian Internet Registration Authority (CIRA) confirms that internet activities consume a big chunk of our time: 50% of Canadians spend 5+ hours connected every day.
In the digital age of business, connecting with your audience online is as essential as a cup of coffee on a Monday morning. If you're a small business trying to make a big impact, you've come to the right place. At Mimi Marketing Co, we understand the importance of engaging with your audience on social media, and we've got some tips to help you shine online.
Understand Your Audience
Do you know who your audience is or do you understand who your audience is? Knowing your audience isn't enough to stand out on social. You really need to go beyond identifying who your consumers are and dive into their interests, their struggles, and their behaviour.
If you understand what their lives might be like and how they prefer to consume content, you can use this knowledge as your secret weapon for creating content that resonates with them. The more relatable things are the more memorable they will be to consumers.
Craft Compelling Content
Craft content that captivates your audience. Whether it's a humorous meme, an informative infographic, or a compelling story about your business, make it relatable and shareable.
Think about the content you like to consume. Is it always trying to sell you something or is it sharing something with you? If you start creating useful content for your audience, all of a sudden they will go from scrolling past your posts to sharing them. If you can help people solve a problem, not only is that good for SEO and being found by new potential consumers, but it demonstrates authority in the subject and your ability to solve it.
Engage, Don’t Just Post
Social media is a two-way street. You're not a celebrity so don't expect to grow online without putting in some time there yourself. Respond to comments on your posts to boost engagement and make an effort to comment on other profiles' posts too.
Creating a conversation on other's and your own posts is a great way to build your community and add a personal touch to your brand. The more you engage, the more your audience will feel connected to your brand. Follow content creators in your industry to get a glimpse into your audience and get some ideas for yourself. Posting your story regularly is a great way to communicate with your followers in a casual and fun way.
Use Hashtags Wisely
Throw in some hashtags, but don't overdo it. There is a turning point in social media right now where hashtags aren't the main identifier for posts anymore. Consumers are starting to use platforms like Instagram and TikTok more like search engines and they have adapted to this behaviour.
Now, social media algorithms have the ability to analyze beyond hashtags and use your caption or on-screen text to push your content to people seeking similar things. You can use some popular industry-specific hashtags to expand your reach, but using more than 5 begins to look cluttered or spammy to the algorithm and may actually hinder your reach.
Ready for Social Media Success?
If the thought of managing your social media seems daunting, then you can always hand it over to an experienced agency instead! We've got a Social Media Package that'll take that stress off your hands and leave you more time to focus on your business.
If you're ready to unlock the power of social media, or maybe just wanna talk to us before you commit, please reach out to Mikayla by visiting our Contact Page or clicking the button below.
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